000 00988nam a22002297a 4500
003 OSt
005 20250924193035.0
008 240830b ||||| |||| 00| 0 eng d
040 _c0
082 _aDPer 647.94068 In821 January-December 2019 v. 20 n. 1-4
100 _aMartínez, Patricia.
_eauthor.
_959625
245 _aEnhancing customer-based brand equity through CSR in the hospitality sector /
_cPatricia Martínez and Noriaki Nishiyama.
260 _aUnited Kingdom ;
_bTaylor & Francis Group ,
_cJuly-September 2019.
300 _aVolume 20, pages 329-353 :
_billustration ;
_c25 cm.
500 _aInternational Journal of Hospitality & Tourism Administration, vol. 20, no. 3, pages 329-353, July-September 2019.
650 0 _aCorporate social responsibility.
_964783
650 0 _aBrand awareness.
_964785
650 0 _aHospitality industry.
_943372
700 _aMartínez, Patricia.
_eauthor.
_959625
700 _aNishiyama, Noriaki.
_eauthor.
_959627
942 _2ddc
_cPER
999 _c21125
_d21125