000 00766nam a22001937a 4500
003 OSt
005 20250204151920.0
008 240827b ||||| |||| 00| 0 eng d
040 _c0
082 _aDPer 658.8 J826 Winter-Spring 2021 v. 29 n. 1-2
100 _aJaikumar, Saravana.
_eauthor.
_958949
245 _aConsuming beyond means :
_bdebt trap of conspicuous consumption in an emerging economy /
_cSaravana Jaikumar and Yukti Sharma.
260 _aUSA ;
_bTaylor & Francis Group,
_cSpring 2021.
300 _avolume 29, pages 233-249,
_billustration.
500 _aJournal of Marketing Theory and Practice, vol. 29, pages 233-249, Spring 2021.
700 _aJaikumar, Saravana.
_eauthor.
_958949
700 _aSharma, Yukti.
_eauthor.
_958950
942 _2ddc
_cPER
999 _c20868
_d20868