000 00775nam a22001937a 4500
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008 240822b ||||| |||| 00| 0 eng d
040 _c0
082 _aDPer 658.8 J826 Winter-Spring 2021 v. 29 n. 1-2
100 _aHair Jr. , Joseph F.
_eauthor.
_958875
245 _aData, measurement, and causal inferences in machine learning :
_bopportunities and challenges for marketing /
_cJoseph F. Hair Jr. and Marko Sarstedt.
260 _aUSA ;
_bTaylor & Francis Group,
_cWinter 2021.
300 _avolume 29, pages 65-77.
500 _aJournal of Marketing Theory and Practice, vol. 29, pages 65-77, Winter 2021.
700 _aHair Jr. , Joseph F.
_eauthor.
_958875
700 _aSarstedt, Marko.
_eauthor.
_958876
942 _2ddc
_cPER
999 _c20838
_d20838