| 000 | 00599nam a2200169 4500 | ||
|---|---|---|---|
| 999 |
_c19375 _d19375 |
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| 008 | 240227b ||||| |||| 00| 0 eng d | ||
| 020 | _a9781529778564 | ||
| 082 |
_aDC 658.802 _bP541 2023 |
||
| 100 |
_aPhillips, Diane M., _eauthor. _953413 |
||
| 245 |
_aMarketing strategy & management / _cDiane M. Phillips. |
||
| 260 |
_aLos Angeles : _bSAGE, _c©2023. |
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| 300 |
_a[xvii], 526 pages : _bcolor illustrations ; _c26 cm. |
||
| 500 | _aIncludes bibliographical references and index. | ||
| 650 |
_aMarketing _xManagement. _953414 |
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| 650 |
_aStrategic planning. _953415 |
||
| 942 |
_2ddc _cDC |
||