000 00594nam a22001697a 4500
999 _c19262
_d19262
008 240221b ||||| |||| 00| 0 eng d
020 _a9781119878070
082 _aDC 302.2
_bM437 2022
100 _aMatusitz, Jonathan.
_952901
245 _aFundamentals of public communication campaigns /
_cJonathan Matusitz.
260 _aHoboken, NJ :
_bWiley Blackwell,
_c©2022.
300 _axviii, 550 pages ;
_c26 cm.
500 _aIncludes bibliographical references and index.
650 _aCommunication
_xSocial aspects.
_98333
650 _aStrategic planning.
_952902
942 _2ddc
_cDC