| 000 | 00778nam a22002177a 4500 | ||
|---|---|---|---|
| 999 |
_c19125 _d19125 |
||
| 008 | 240213b ||||| |||| 00| 0 eng d | ||
| 020 | _a9781266287152 | ||
| 082 |
_aDC 658.8 _bZ372 2024 |
||
| 100 |
_aZeithaml, Valarie A. _952262 |
||
| 245 |
_aServices marketing : _bintegrating customer focus across the firm / _cValarie A. Zeithaml and three others. |
||
| 250 | _aEighth edition. | ||
| 260 |
_aNew York : _bMcgraw Hill LLC, _c©2024. |
||
| 300 |
_axxvi, 531 pages : _billustrations ; _c26 cm. |
||
| 500 | _aIncludes index. | ||
| 650 |
_aService industries _xMarketing. _952455 |
||
| 650 |
_aMarketing. _952456 |
||
| 700 |
_aBitner, Mary Jo. _eauthor. _952263 |
||
| 700 |
_aGremler, Dwayne D. _eauthor. _952264 |
||
| 700 |
_aMende, Martin. _eauthor. _952265 |
||
| 942 |
_2ddc _cDC |
||