| 000 | 00675nam a22001937a 4500 | ||
|---|---|---|---|
| 999 |
_c19101 _d19101 |
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| 008 | 240213b ||||| |||| 00| 0 eng d | ||
| 020 | _a9780357718308 | ||
| 082 |
_22024 _aDC 658.8 _bH675 |
||
| 100 |
_aHoffman, Doug. _952204 |
||
| 245 |
_aServices marketing : _bconcepts, strategies, & cases / _cDoug Hoffman and John Bateson. |
||
| 250 | _aSixth edition. | ||
| 260 |
_aUnited State of America : _bCengage, _c©2024. |
||
| 300 |
_axv, 352 pages : _bcolor illustrations ; _c28 cm. |
||
| 500 | _aIncludes glossary and index. | ||
| 650 |
_aService industries _xMarketing. _952454 |
||
| 650 |
_aMarketing. _952454 |
||
| 700 |
_aBateson, John. _eauthor. _952205 |
||
| 942 |
_2ddc _cDC |
||