| 000 | 01085nam a22002417a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20250909144521.0 | ||
| 008 | 231018b ||||| |||| 00| 0 eng d | ||
| 040 | _c0 | ||
| 082 | _aDPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4 | ||
| 100 |
_aParayitam, Satyanarayana. _eauthor. _949735 |
||
| 245 |
_aPerceived risk as a moderator in the relationship between perception of celebrity endorsement and buying behavior : _bevidence from rural consumers of India / _cSatyanarayana Parayitam, Lavanyalatha Kakumani, and Naresh Babu Muddangala. |
||
| 260 |
_aPhiladelphia ; _bTaylor & Francis Group , _cFall 2020. |
||
| 300 |
_aVolume 28, pages 521-540 : _billustration ; _c28 cm. |
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| 500 | _aJournal of Marketing Theory and Practice, vol. 28, no. 4, pages 521-540, Fall 2020. | ||
| 650 |
_aMarketing. _949736 |
||
| 650 |
_aResearch. _949737 |
||
| 650 | 0 |
_aConsumers. _913473 |
|
| 700 |
_aParayitam, Satyanarayana. _eauthor. _949735 |
||
| 700 |
_aKakumani, Lavanyalatha. _eauthor. _949738 |
||
| 700 |
_aMuddangala, Naresh Babu. _eauthor. _949739 |
||
| 942 |
_2ddc _cPER |
||
| 999 |
_c18368 _d18368 |
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