| 000 | 00884nam a22002297a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20250909144457.0 | ||
| 008 | 231018b ||||| |||| 00| 0 eng d | ||
| 040 | _c0 | ||
| 082 | _aDPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4 | ||
| 100 |
_aOzbal, Okai. _eauthor. _949731 |
||
| 245 |
_aA trust-based peer-to-peer digital brand equity (P2P-DBE) model / _cOkai Ozbal, Teoman Duman, and Omer Topaloglu. |
||
| 260 |
_aPhiladelphia ; _bTaylor & Francis Group , _cFall 2020. |
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| 300 |
_aVolume 28, pages 497-520 : _billustration ; _c28 cm. |
||
| 500 | _aJournal of Marketing Theory and Practice, vol. 28, no. 4, pages 497-520, Fall 2020. | ||
| 650 |
_aTrademarks. _949665 |
||
| 650 |
_aMarketing. _949732 |
||
| 700 |
_aOzbal, Okai. _eauthor. _949731 |
||
| 700 |
_aDuman, Teoman. _eauthor. _949733 |
||
| 700 |
_aTopaloglu, Omer. _eauthor. _949734 |
||
| 942 |
_2ddc _cPER |
||
| 999 |
_c18367 _d18367 |
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