| 000 | 00980nam a22002297a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20250909144211.0 | ||
| 008 | 231018b ||||| |||| 00| 0 eng d | ||
| 040 | _c0 | ||
| 082 | _aDPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4 | ||
| 100 |
_aJiménez, Fernando R. _eauthor. _949721 |
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| 245 |
_aThe effect of imagery and product involvement in copy testing scores of animatics and finished ads : _ba schemata approach / _cFernando R. Jiménez, Bashar S. Gammoh, and Rand Wergin. |
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| 260 |
_aPhiladelphia ; _bTaylor & Francis Group , _cFall 2020. |
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| 300 |
_aVolume 28, pages 460-471 : _billustration ; _c28 cm. |
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| 500 | _aJournal of Marketing Theory and Practice, vol. 28, no. 4, pages 460-471, Fall 2020. | ||
| 650 |
_aAnimated films. _913389 |
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| 650 |
_aMarketing. _949722 |
||
| 700 |
_aJiménez, Fernando R. _eauthor. _949721 |
||
| 700 |
_aGammoh, Bashar S. _eauthor. _949723 |
||
| 700 |
_aWergin, Rand. _eauthor. _949724 |
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| 942 |
_2ddc _cPER |
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| 999 |
_c18364 _d18364 |
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