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| 003 | OSt | ||
| 005 | 20250909143920.0 | ||
| 008 | 231018b ||||| |||| 00| 0 eng d | ||
| 040 | _c0 | ||
| 082 | _aDPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4 | ||
| 100 |
_aDwivedi, Abhishek. _eauthor. _949695 |
||
| 245 |
_aExamining the efficacy of brand social media communication : _ba consumer perspective / _cAbhishek Dwivedi and Robert E. McDonald. |
||
| 260 |
_aPhiladelphia ; _bTaylor & Francis Group , _cFall 2020. |
||
| 300 |
_aVolume 28, pages 373-386 : _billustration ; _c28 cm. |
||
| 500 | _aJournal of Marketing Theory and Practice, vol. 28, no. 4, pages 372-386, Fall 2020. | ||
| 650 |
_aCommercial products. _949696 |
||
| 650 |
_aMarketing. _949697 |
||
| 650 | 0 |
_aConsumers. _913473 |
|
| 700 |
_aDwivedi, Abhishek. _eauthor. _949695 |
||
| 700 |
_aMcDonald, Robert E. _eauthor. _949698 |
||
| 942 |
_2ddc _cPER |
||
| 999 |
_c18358 _d18358 |
||