000			00801nam a22002057a 4500
003			OSt
005			20250909145037.0
008			231018b ||||| |||| 00| 0 eng d
040			_c0
082			_aDPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4
100			_aRahman, Mahabubur. _eauthor. _949688
245			_aDynamic marketing productivity and firm intangible value : _binsights from airlines industry / _cMahabubur Rahman.
260			_aPhiladelphia ; _bTaylor & Francis Group , _cSummer 2020.
300			_aVolume 28, pages 342-355 : _billustration ; _c28 cm.
500			_aJournal of Marketing Theory and Practice, vol. 28, no. 3, pages 342-355, Summer 2020.
650			_aMarketing. _949689
650			_aValues. _949690
700			_aRahman, Mahabubur. _eauthor. _949688
942			_2ddc _cPER
999			_c18356 _d18356