000 00900nam a22002177a 4500
003 OSt
005 20250909143824.0
008 231018b ||||| |||| 00| 0 eng d
040 _c0
082 _aDPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4
100 _aTroccoli, Irene Raguenet.
_eauthor.
_949671
245 _aExchanging roles :
_ban insight into the theory of value co-creation /
_cIrene Raguenet Troccoli and Nuno Alvares Felizardo Jr.
260 _aPhiladelphia ;
_bTaylor & Francis Group ,
_cSummer 2020.
300 _aVolume 28, pages 272-285 :
_billustration ;
_c28 cm.
500 _aJournal of Marketing Theory and Practice, vol. 28, no. 3, pages 272-285, Summer 2020.
650 _aOrganization behavior.
_949672
650 _aValues.
_949673
700 _aTroccoli, Irene Raguenet.
_eauthor.
_949671
700 _aFelizardo, Nuno Jr. Alvares.
_eauthor.
_949674
942 _2ddc
_cPER
999 _c18351
_d18351