000 00994nam a22002417a 4500
003 OSt
005 20250909143606.0
008 231017b ||||| |||| 00| 0 eng d
040 _c0
082 _aDPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4
100 _aDonthu, Naveen.
_eauthor.
_949627
245 _aJournal of marketing theory and practice :
_ba retrospective of 2005-2019 /
_cNaveen Donthu, Satish Kumar, Debidutta Pattnaik, and Christopher Campagna.
260 _aPhiladelphia ;
_bTaylor & Francis Group ,
_cSpring 2020.
300 _aVolume 28, pages 117-137 :
_billustration ;
_c28 cm.
500 _aJournal of Marketing Theory and Practice, vol. 28, no. 2, pages 117-137, Spring 2020.
650 _aMarketing.
_949628
650 _aPeriodicals.
_922462
700 _aDonthu, Naveen.
_eauthor.
_949627
700 _aKumar, Satish.
_eauthor.
_949629
700 _aPattnaik, Debidutta.
_eauthor.
_949630
700 _aCampagna, Christopher.
_eauthor.
_949631
942 _2ddc
_cPER
999 _c18341
_d18341