000			00907nam a22002297a 4500
003			OSt
005			20250909143719.0
008			231017b ||||| |||| 00| 0 eng d
040			_c0
082			_aDPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4
100			_aSharma, Priyanka. _eauthor. _949611
245			_aWhy are industrial firms high or low brand sensitive? : _ban empirical investigation / _cPriyanka Sharma and Raghu Nandan Sengupta.
260			_aPhiladelphia ; _bTaylor & Francis Group , _cWinter 2020.
300			_aVolume 28, pages 56-78 : _billustration ; _c28 cm.
500			_aJournal of Marketing Theory and Practice, vol. 28, no. 1, pages 56-78, Winter 2020.
650			_aIndustries. _949612
650			_aManagement. _949613
650			_aMarketing. _949614
700			_aSharma, Priyanka. _eauthor. _949611
700			_aSengupta, Raghu Nandan. _eauthor. _949615
942			_2ddc _cPER
999			_c18338 _d18338