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| 040 | _c0 | ||
| 082 | _aDPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4 | ||
| 100 |
_aDas, Neel. _eauthor. _949606 |
||
| 245 |
_aIs cause-related marketing a winning strategy? : _ban event study analysis / _cNeel Das, Chris McNeil, Richard W. Pouder, and Joseph P. Daly. |
||
| 260 |
_aPhiladelphia ; _bTaylor & Francis Group , _cWinter 2020. |
||
| 300 |
_aVolume 28, pages 43-55 : _billustration ; _c28 cm. |
||
| 500 | _aJournal of Marketing Theory and Practice, vol. 28, no. 1, pages 43-55, Winter 2020. | ||
| 650 |
_aMarketing. _949607 |
||
| 650 |
_aStrategy. _918422 |
||
| 700 |
_aDas, Neel. _eauthor. _949606 |
||
| 700 |
_aMcNeil, Chris. _eauthor. _949608 |
||
| 700 |
_aPouder, Richard W. _eauthor. _949609 |
||
| 700 |
_aDaly, Joseph P. _eauthor. _949610 |
||
| 942 |
_2ddc _cPER |
||
| 999 |
_c18337 _d18337 |
||