| 000 | 00643nam a2200181 4500 | ||
|---|---|---|---|
| 999 |
_c17235 _d17235 |
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| 008 | 220831b ||||| |||| 00| 0 eng d | ||
| 020 | _a9781260597745 | ||
| 082 |
_22022 _aDC 658.83 _bH127 |
||
| 100 |
_aHair, Joseph F. _912390 |
||
| 245 |
_aEssentials of marketing analytics / _cJoseph F. Hair, Dana E. Harrison and Haya Ajjan. |
||
| 260 |
_aNew York : _bMcGrawHill, _c©2022. |
||
| 300 |
_axviii, 462 pages : _billustrations ; _c25 cm. |
||
| 500 | _aIncludes glossary and index. | ||
| 650 |
_aMarketing _xManagement. _945822 |
||
| 700 |
_aHarrison, Dana E. _eauthor. _945823 |
||
| 700 |
_a Ajjan, Haya. _eauthor. _945824 |
||
| 942 |
_2ddc _cDC |
||