| 000 | 00720nam a2200193 4500 | ||
|---|---|---|---|
| 999 |
_c16745 _d16745 |
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| 008 | 220316b ||||| |||| 00| 0 eng d | ||
| 020 | _a9781260570991 | ||
| 082 |
_22021 _aDC 659.1 _bB410 |
||
| 100 |
_aBelch, George E. _95215 |
||
| 245 |
_aAdvertising and promotion : _bin integrated marketing communications perspective / _cGeorge E. Belch and Michael A. Belch. |
||
| 250 | _a12th edition. | ||
| 260 |
_aNew York : _bMcGraw Hill Education , _c©2021. |
||
| 300 |
_axxxi, 740 pages : _bcolor illustrations ; _c27 cm. |
||
| 500 | _aIncludes glossary and indexes. | ||
| 650 |
_aAdvertising. _944772 |
||
| 650 |
_aAdvertising _xSocial aspects. _944773 |
||
| 700 |
_aBelch, Michael A. _eauthor. _95216 |
||
| 942 |
_2ddc _cDC |
||