| 000 | 01780cam a22004098i 4500 | ||
|---|---|---|---|
| 999 |
_c16723 _d16723 |
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| 001 | 21726503 | ||
| 003 | OSt | ||
| 005 | 20220311142952.0 | ||
| 008 | 200923s2020 iau 001 0 eng | ||
| 010 | _a 2020043345 | ||
| 020 |
_a9781260381894 _q(hardback) |
||
| 020 |
_a9781260598223 _q(hardcover ; _qalk. paper) |
||
| 020 |
_z9781264058587 _q(ebook) |
||
| 020 |
_z9781264058549 _q(ebook other) |
||
| 040 |
_aDLC _beng _erda _cDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5821 _b.W385 2021 |
| 082 | 0 | 0 |
_a2022 _2DC 659.1 _bW428 |
| 100 | 1 |
_aWeigold, Michael F., _d1958- _eauthor. _944707 |
|
| 245 | 1 | 0 |
_aAdvertising/ _cMike Weigold, William F. Arens, authors |
| 250 | _aFourth Edition. | ||
| 263 | _a2012 | ||
| 264 | 1 |
_aDubuque: _bMcGraw-Hill Education, _c©2022. |
|
| 300 |
_aiii, 458 pages: _billustrations; _c26 cm. |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 500 | _aIncludes index. | ||
| 520 |
_a" Added an opening paragraph describing chapter coverage (in all chapters). A new vignette focused on Shakira's Activa ad. Updated the section that uses Coke to demonstrate the benefits of branding. Updated the timetable of advertising history. Simplified the historical eras to focus on five: early age, industrial age, golden age, postindustrial age, and global interactive age. Updated the references to Internet tools that enhance teamwork"-- _cProvided by publisher. |
||
| 521 |
_aAges 18+ _bMcGraw-Hill Education |
||
| 521 |
_aGrades 10-12 _bMcGraw-Hill Education |
||
| 650 | 0 |
_aAdvertising. _944708 |
|
| 700 | 1 |
_aArens, William F., _eauthor. _944709 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cDC |
||