| 000 | 00970nam a2200229 4500 | ||
|---|---|---|---|
| 999 |
_c16704 _d16704 |
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| 008 | 220310b ||||| |||| 00| 0 eng d | ||
| 020 | _a9781260566482 | ||
| 082 |
_22020 _aDC 658.83420973 _bM857 |
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| 100 |
_aMothersbaugh, David L. _944639 |
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| 245 |
_aConsumer behavior : _bbuilding marketing strategy / _cDavid L. Mothersbaugh, Del I. Hawkins and Susan Bardi Kleiser, authors Linda L. Mothersbaugh and Carolyn Findley Watson, contributors. |
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| 250 | _a4th edition. | ||
| 260 |
_aNew York : _bMcGraw Hill LLC, _c©2020. |
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| 300 |
_axix, 814 pages : _bcolor illustrations ; _c25 cm. |
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| 500 | _aIncludes appendix and indexes. | ||
| 650 |
_aConsumer behavior _zUnited States. _944640 |
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| 650 |
_a Market surveys _zUnited States. _944641 |
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| 700 |
_aHawkins, D. I. _eAuthor. _944642 |
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| 700 |
_aKleiser, S. B. _eAuthor. _944643 |
||
| 700 |
_aMothersbaugh, L. L. _eContributor. _944644 |
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| 700 |
_aWatson, C. F. _eContributor. _944645 |
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| 942 |
_2ddc _cDC |
||