000			02821cam a22004211i 4500
999			_c16633 _d16633
001			21264810
003			OSt
005			20220302153945.0
006			m |o d |
007			cr |||||||||||
008			191021s2020 si ob 001 0 eng
010			_a 2019048772
020			_a9781119542353 _q(epub)
020			_a9781119542346 _q(adobe pdf)
020			_z9781119542339 _q(hardback)
040			_aDLC _beng _cDLC _erda _dDLC
042			_apcc
050	0	0	_aHD9999.L852
082	0	0	_a2020 _2DC 658.87 _bC427
100	1		_aChevalier, Michel, _d1943- _eauthor. _944348
245	1	0	_aLuxury retail and digital management: _bdeveloping customer experience in a digital world/ _cMichel Chevalier, Michel Gutsatz, authors
250			_aSecond edition.
264		1	_aSolaris South Tower, Singapore: _bWiley, _c©2020.
300			_avii, 359 pages; _c23 cm.
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
500			_aIncludes bibliographical references and index.
520			_a"Luxury Retail Management, Second Edition, sets focus on the major retailing challenges and customer evolutions luxury brands are facing today: the digitalization and the emergence of the millennials and Chinese luxury consumers. These major changes have been affecting the distribution and communication channels of luxury brands: they now have to think simultaneously physical stores and e-commerce, global marketing and digital marketing. Defining all the tools that are necessary to manage luxury stores -- from the analysis of location and design concept, to the selection, training, and motivation of the staff -- the book covers everything you need to know to enter, expand, understand, and succeed in the world of luxury retail. And while some of the luxury retail rules and models in this book are exclusive to the luxury market, many have lessons for the whole retail sector. Luxury consumers are changing -- they come from all over the world, they are young and they are digital natives. How can luxury brands that have built themselves as pure physical players adapt their business model and practices to address their expectations without abandoning their luxury DNA?"-- _cProvided by publisher.
588			_aDescription based on print version record and CIP data provided by publisher.
650		0	_aLuxury goods industry _xManagement. _944349
650		0	_aRetail trade _xManagement. _923616
700	1		_aGutsatz, Michel, _eauthor. _944350
776	0	8	_iPrint version: _aChevalier, Michel. _tLuxury retail and digital management _bSecond edition. _dSolaris South Tower, Singapore : Wiley, [2020] _z9781119542339 _w(DLC) 2019048771
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cDC