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999 _c16620
_d16620
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008 210325s2021 enk 001 0 eng c
010 _a 2021012021
020 _a9781119758334
_q(hardback)
020 _z9781119758310
_q(adobe pdf)
020 _z9781119758372
_q(epub)
020 _z9781119758327
_q(obook)
040 _aWaSeSS/DLC
_beng
_erda
_cDLC
042 _apcc
050 0 0 _aHF5351
_b.K3237 2021
082 0 0 _a2021
_2DC 658.0557
_bK162
100 1 _aKaufmann, Uwe H.,
_eauthor.
_944304
245 1 0 _aData analytics for organisational development:
_bunleashing the potential of your data/
_cUwe H. Kaufmann, Amy BC Tan., authors
263 _a2108
264 1 _aChichester, West Sussex, United Kingdom:
_bWiley,
_c©2021.
300 _avii, 345 pages:
_billustrations;
_c26 cm.
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
500 _aIncludes index.
520 _a"Data analytics has become central to the operation of most businesses and an increasingly necessary skill that every manager should have. More and more organizations are also seeing the need to collect data on their operational environment and are widening the scope of their data analytics activities. Some researchers used to suggest that data analytics is mainly about the handling of user data produced by Customer Relationship Management (CRM) and similar systems and turning these into customer intelligence. The scope of data analytics, however, has now opened up to include all functions of an organization. Not only is there a move from the so-called Big Data analytics to analytics of any kind of data, there is also a healthy trend towards involving all levels of management and even staff into this not-so-new field of information management. This practical guide introduces a methodical process for gathering, screening, transforming and analyzing the correct set of data to ensure that they are a reliable variable for business decision-making."--
_cProvided by publisher.
650 0 _aBusiness enterprises
_xData processing.
_944305
650 0 _aOrganizational change.
_944306
700 1 _aTan, Amy B. C.,
_eauthor.
_944307
776 0 8 _iOnline version:
_aKaufmann, Uwe H.,
_tData analytics for organisational development
_dChichester, West Sussex, United Kingdom : Wiley, 2021.
_z9781119758310
_w(DLC) 2021012022
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2ddc
_cDC