000			02700cam a22003498i 4500
999			_c16596 _d16596
001			21110430
003			OSt
005			20220301164922.0
008			190731s2021 nyu b 001 0 eng
010			_a 2019030305
020			_a978-1-260-57508-8 _q(softcover ; _qalk. paper)
040			_aDLC _beng _cDLC _erda
042			_apcc
082	0	0	_22021 _aDC 658.575 _bC856
100	1		_aCrawford, C. Merle _q(Charles Merle), _d1924-2012, _eauthor. _944207
245	1	0	_aNew products management / _cMerle Crawford, Anthony Di Benedetto.
250			_aTwelfth edition.
263			_a1111
264		1	_aNew York, NY : _bMcGraw-Hill Education, _c[2021]
300			_axvii, 494 pages: _billustrations ; _c24 cm.
336			_atext _btxt _2rdacontent
338			_avolume _bnc _2rdacarrier
365			_b1,485.00 _cPhp
504			_aIncludes bibliographical references and index.
520			_a"New products have always been of interest to both academics and practitioners, and organized, college-level instruction on the subject of new products management traces to the 1950s. By the 1990s, a new products management discipline had evolved. The Product Development & Management Association (PDMA) has flowered to close to 3,000 members in some 50 countries around the world, and there are over 20 local chapters in the United States alone, plus international affiliates in a dozen countries. Over 300 colleges have courses on the subject of new products, and the field's journal, the Journal of Product Innovation Management, has a track record of publication of over three decades.. The job title of new products manager or director is becoming much more common and is offering much earlier entry than 20 or 25 years ago; we also see the emergence of higher level positions for careers to build to. The PDMA now offers a practitioner certification (New Product Development Professional, or NPDP), recognizes the best product developing firms (with its Outstanding Corporate Innovator award), and has been able to do what those in many fields have not, that is, merge the thinking and activity of professors and practitioners. Information on the PDMA can be found at www.pdma.org"-- _cProvided by publisher.
650		0	_aNew products _xManagement. _944208
700	1		_aDi Benedetto, C. Anthony, _eauthor. _944209
776	0	8	_iOnline version: _aCrawford, C. Merle (Charles Merle), 1924-2012. _tNew products management _bTwelfth edition. _dNew York, NY : McGraw-Hill Education, [2021] _z9781260512014 _w(DLC) 2019030306
906			_a0 _bvip _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cDC