| 000 | 00681nam a22001937a 4500 | ||
|---|---|---|---|
| 008 | 160411b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a978-007-126362-7 | ||
| 082 |
_22009 _aDC 658.858 _bJ59g |
||
| 100 |
_95220 _aJohansson, Johny K. |
||
| 245 |
_aGlobal marketing: _bforeign entry, local marketing & global management/ _cJohny K. Johansson. |
||
| 250 |
_aFifth edition _bMcGraw-Hill International Edition. |
||
| 260 |
_aBoston: _bMcGraw-Hill, _cc2009. |
||
| 300 |
_axix, 662 pages; _c27 cm. |
||
| 500 | _aIncludes index. | ||
| 650 | 0 |
_95221 _aExport marketing management. |
|
| 650 | 0 |
_95222 _aInternational enterprises _xManagement. |
|
| 650 | 0 |
_95223 _aMarketing. |
|
| 942 |
_2ddc _cDC |
||
| 999 |
_c1654 _d1654 |
||