000 00681nam a22001937a 4500
008 160411b xxu||||| |||| 00| 0 eng d
020 _a978-007-126362-7
082 _22009
_aDC 658.858
_bJ59g
100 _95220
_aJohansson, Johny K.
245 _aGlobal marketing:
_bforeign entry, local marketing & global management/
_cJohny K. Johansson.
250 _aFifth edition
_bMcGraw-Hill International Edition.
260 _aBoston:
_bMcGraw-Hill,
_cc2009.
300 _axix, 662 pages;
_c27 cm.
500 _aIncludes index.
650 0 _95221
_aExport marketing management.
650 0 _95222
_aInternational enterprises
_xManagement.
650 0 _95223
_aMarketing.
942 _2ddc
_cDC
999 _c1654
_d1654