000			00743nam a22002057a 4500
999			_c1653 _d1653
008			160411b xxu||||| |||| 00| 0 eng d
020			_a13:978-0-07-338109-1
082			_22009 _aDC 659.1 _bB41
100			_95215 _aBelch, George E.
245			_aAdvertising and promotion: _ban integrated marketing communications perspective/ _cGeorge E. Belch and Michael A. Belch.
250			_aEight edition.
260			_aBoston: _bMcGrwa-Hill, _cc2009.
300			_axxv, 838 pages: _bcolor illustrations; _c28 cm.
500			_aIncludes bibliographical references and index.
650		0	_95217 _aAdvertising.
650		0	_95218 _aSales promotion.
650		0	_95219 _aCommunication in marketing.
700			_95216 _aBelch, Michael A.
942			_2ddc _cDC