| 000 | 00681nam a22001697a 4500 | ||
|---|---|---|---|
| 999 |
_c12908 _d12908 |
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| 008 | 190204b ||||| |||| 00| 0 eng d | ||
| 020 | _a971-27-0666-4 | ||
| 082 |
_21997 _aDFil. 658.8 _bL299 |
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| 100 |
_aLao,Felix M. _936545 |
||
| 245 |
_aMarketing cases : _busing the case study method _cFelix M. Lao |
||
| 260 |
_aPasig City : _bAnvil Publishing, _cc1997 |
||
| 300 |
_av, 588 pages ; _c26 cm. |
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| 500 | _aIncludes references and index. | ||
| 505 | _aThe marketing case study method--How to write a marketing case--Handling marketing case discussion--Marketing teaching strategies--Proforma marketing case report | ||
| 650 |
_aMarketing _xcase study _936546 |
||
| 942 |
_2ddc _cDFIL |
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