| 000 | 00690nam a22002057a 4500 | ||
|---|---|---|---|
| 008 | 160308b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780071318389 | ||
| 082 |
_22013 _aDC 659.1 _bAr3 |
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| 100 |
_93529 _aArens, William F. |
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| 245 |
_aContemporary advertising and integrated marketing communications/ _cWilliam F. Arens |
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| 250 | _aFourteenth Edition | ||
| 260 |
_aNew York: _bMcGraw-Hill/Irwin, _cc2013. |
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| 300 |
_axxxix, 722 pages: _billustrations; _c27.5 cm. |
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| 500 | _aIncludes appendices, glossary, and indexes. | ||
| 650 | 0 |
_93530 _aAdvertising |
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| 700 |
_93531 _aWeigold,Michael F. |
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| 700 |
_93532 _aArens, Christian |
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| 365 |
_b3,295.00 _cPhp. |
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| 942 |
_2ddc _cDC |
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| 999 |
_c1228 _d1228 |
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