| 000 | 01185nam a2200241 4500 | ||
|---|---|---|---|
| 005 | 20250213062519.0 | ||
| 999 |
_c10738 _d10738 |
||
| 008 | 180919b ||||| |||| 00| 0 eng d | ||
| 020 | _a978-1-119-36904-2 | ||
| 082 |
_22017 _aDC 658.8340 _bP136 |
||
| 100 |
_aPadveen, Corey _931304 |
||
| 245 |
_aMarketing to millennials for dummies / _cCorey Padveen. |
||
| 260 |
_aNew Jersey : _bJohn Wiley & Sons, _c©2017. |
||
| 300 |
_axv, 336 pages : _billustrations ; _c23 cm |
||
| 440 |
_aFor dummies _931305 |
||
| 500 | _aIncludes index | ||
| 520 | _aMillennials make up the largest and most valuable market of consumers in the United States--but until you understand how to successfully market to them, you may as well kiss their colossal spending power away! Packed with powerful data, research, and case studies across a variety of industries, Marketing to Millennials For Dummies gives you a fail-proof road map for winning over this coveted crowd.--Provided by Publisher | ||
| 650 |
_aYoung adult consumers -- Attitudes _931306 |
||
| 650 |
_aGeneration Y -- Attitudes _931307 |
||
| 650 |
_aTarget marketing _931308 |
||
| 650 | 0 |
_aConsumer behavior. _923577 |
|
| 365 |
_b2,395.00 _cPhp |
||
| 942 |
_2ddc _cDC |
||