| 000 | 00609nam a22001817a 4500 | ||
|---|---|---|---|
| 999 |
_c10454 _d10454 |
||
| 008 | 180830b ||||| |||| 00| 0 eng d | ||
| 020 | _a9781635497953 | ||
| 082 |
_22018 _aDC 658.5 _bB733 |
||
| 100 |
_930693 _aDixon, John _eEditor |
||
| 245 |
_aBrand management/ _cEdited by John Dixon |
||
| 260 |
_aNew York: _bLarsen & Keller, _cc2018. |
||
| 300 |
_av, 249 pages: _billustrations; _c27 cm. |
||
| 500 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_930694 _aProduct management |
|
| 650 | 0 |
_930695 _aBrand name products--Management |
|
| 650 | 0 |
_930696 _aMarketing--Management |
|
| 942 |
_2ddc _cDC |
||