| 000 | 00677nam a22002057a 4500 | ||
|---|---|---|---|
| 999 |
_c10438 _d10438 |
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| 008 | 180829b ||||| |||| 00| 0 eng d | ||
| 020 | _a9781473997998 | ||
| 082 |
_22018 _aDC 659.1 _bH116 |
||
| 100 |
_930629 _aHackley, Chris |
||
| 245 |
_aAdvertising and promotion/ _cChris Hackley and Rungpaka Amy Hackley. |
||
| 250 | _a4th edition | ||
| 260 |
_aLos Angeles: _bSage, _cc2018. |
||
| 300 |
_avi, 370 pages: _billustrations; _c24 cm. |
||
| 500 | _aIncludes glossary, references and index. | ||
| 650 | 0 |
_930630 _aAdvertising. |
|
| 650 | 0 |
_930631 _aSales promotion. |
|
| 650 | 0 |
_930632 _aCommunication in marketing. |
|
| 700 |
_930633 _aHackley, Rungpaka Amy |
||
| 942 |
_2ddc _cDC |
||