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	1.	International marketing strategy: analysis, development and implementation/ Isobel Doole and Robin Lowe. by Doole, Isobel Lowe, Robin [Author] Edition: 4th edition Material type: Text; Format: print ; Literary form: Not fiction Publication details: Australia: Thomson, c2004 Availability: Items available for loan: UM Digos College - LIC (1)Call number: DC 658.848 D72i 2004. Place hold Add to cart (remove)
	2.	The impact of celebrity endorsement on consumer purchased intention : an emerging market perspective / Kofi Osei-Frimpong, Georgina Donkor, and Nana Owusu-Frimpong. by Osei-Frimpong, Kofi Osei-Frimpong, Kofi [author.] Donkor, Georgina [author.] Owusu-Frimpong, Nana [author.] Material type: Text; Format: print ; Literary form: Not fiction Publication details: USA ; Taylor & Francis Group, Winter 2019 Availability: Items available for reference: UM Digos College - LIC: Not for loan (1)Call number: DPer 658.8 J826 Winter-Fall 2019 v. 27 n. 1-4. Add to cart (remove)

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