The mediating effect of brand image on the relationship between counterfeit product quality and purchase intention / Shiela Mae D. Montejo, Caryle Kaye A. Tesorio, Fiel Mariel T. Yuson, and Mark Dariel B. Bonuelos.
Material type:
TextPublication details: Philippines ; University of Mindanao, 2022.Description: volume 14, pages 228-251, illustration
| Item type | Current library | Collection | Call number | Status | Notes | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Periodicals
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UM Digos College - LIC | Periodicals | Not for loan | Periodical Article |
Research Journal, v. 14, iss. 1, pages 228-251, 2022.
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