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The future of advertising research : new directions and research needs / Charles R. Taylor and Les Carlson.

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Material type: Text

TextPublication details: USA ; Taylor & Francis Group, Winter 2021.Description: volume 29, pages 51-62, illustrationDDC classification:

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Holdings
Item type	Current library	Collection	Call number	Status	Notes	Date due	Barcode
Periodicals	UM Digos College - LIC	Periodicals	DPer 658.8005 J826 Winter-Spring 2021 v. 29, n. 1-2 (Browse shelf(Opens below))	Not for loan	Periodical Article

Journal of Marketing Theory and Practice, vol. 29, pages 51-62, Winter 2021.

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