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1.
Brands we love to hate : differences in perceived versus observed driver behaviors / John Story. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Philadelphia ; Taylor & Francis Group , Summer 2020
Availability: Items available for reference: UM Digos College - LIC: Not for loan (1)Call number: DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4.

2.
A trust-based peer-to-peer digital brand equity (P2P-DBE) model / Okai Ozbal, Teoman Duman, and Omer Topaloglu. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Philadelphia ; Taylor & Francis Group , Fall 2020
Availability: Items available for reference: UM Digos College - LIC: Not for loan (1)Call number: DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4.

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