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Is cause-related marketing a winning strategy? : an event study analysis / Neel Das, Chris McNeil, Richard W. Pouder, and Joseph P. Daly.

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Material type: Text

TextPublication details: Philadelphia ; Taylor & Francis Group , Winter 2020.Description: Volume 28, pages 43-55 : illustration ; 28 cmSubject(s):

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Item type	Current library	Collection	Call number	Status	Notes	Date due	Barcode
Periodicals	UM Digos College - LIC	Periodicals	DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4 (Browse shelf(Opens below))	Not for loan	Periodical Article

Journal of Marketing Theory and Practice, vol. 28, no. 1, pages 43-55, Winter 2020.

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