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Marketing / Courtland L. Bovée and John V. Thill.

By:

Bovée, Courtland L.,author

Contributor(s):

Thill, John V., author

Material type: Text

Text

TextSeries: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill, ©1992Description: xxxi, 761, [100] pages : colored illustration ; 26 cmISBN:

0070067341

Subject(s):

Marketing

DDC classification:

1992 DC 658.8 B66

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