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1.
Marketing / Courtland L. Bovée and John V. Thill. by Series: McGraw-Hill series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, ©1992
Availability: Items available for loan: UM Digos College - LIC (1)Call number: DC 658-8 B66 1992.

2.
Harnessing internal support to enhance customer relationship : the role of networking, helping, and allocentrism / Kevin Duane Bradford, Yongmei Liu, Yuying Shi, Barton A. Weitz, and Jun Xu. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: USA ; Taylor & Francis Group, Spring 2019
Availability: Items available for reference: UM Digos College - LIC: Not for loan (1)Call number: DPer 658.8 J826 Winter-Fall 2019 v. 27 n. 1-4.

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