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Customer Satisfaction on Burger Stations in Digos City/ Ronel John Maroliña, Jonalyn O. Agohob and Julie Ann Q. Labial.

By:

Maroliña, Ronel John

Contributor(s):

Material type: Text

TextPublication details: Digos City: UMDC February 2017.Description: 73 pages; 30 cmSubject(s):

Business Administration -- Marketing Management -- Undergraduate thesis

DDC classification:

2017 UT 0861 M34

Summary: This study aims to determine the level of Customer Satisfaction on Burger Stations in Digos City, when analyzed by age, sex, and marital status. It employed a descriptive-correlation research design conducted to 250 respondents or consumers from the different Burger Stations in Digos City Frequency and relative frequency were used to present the demographic profile of the customers in burger stations, mean, standard deviation, kurtosis, and skewness are used to determine the level of customers satisfaction in terms of service quality, product quality, menu vanity, hygiene, price, and location, Findings revealed that most consumers / buyers are at the young age, more women tend to buy foods than men, and preferably were single whose educational attainment was seen as one of the keys in buying or purchasing product.

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Undergraduate Thesis	UM Digos College - LIC	Undergraduate Theses	UT 0861 M34 (Browse shelf(Opens below))	1	Not for loan		UT0861

This study aims to determine the level of Customer Satisfaction on Burger Stations in
Digos City, when analyzed by age, sex, and marital status. It employed a descriptive-correlation
research design conducted to 250 respondents or consumers from the different Burger Stations
in Digos City Frequency and relative frequency were used to present the demographic profile of
the customers in burger stations, mean, standard deviation, kurtosis, and skewness are used to
determine the level of customers satisfaction in terms of service quality, product quality, menu
vanity, hygiene, price, and location, Findings revealed that most consumers / buyers are at the
young age, more women tend to buy foods than men, and preferably were single whose
educational attainment was seen as one of the keys in buying or purchasing product.

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