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How smart are we as consumers/

By Bartolay, Jr. Pedro R..
Philippines: In the Grade School, Inc., 2012 .
v60 n8, pages 325-326; , The Modern Teacher. 28 cm..

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Impact of opportunity and ability to translate environmental attitude into ecologically conscious consumer behavior /

By Adrita, Ummul Wara..
Philadelphia ; Taylor & Francis Group , 2020 .
Volume 28, pages 173-186 : , Journal of Marketing Theory and Practice, vol. 28, no. 2, pages 173-186, Spring 2020. 28 cm..

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Brands we love to hate : differences in perceived versus observed driver behaviors /

By Story, John..
Philadelphia ; Taylor & Francis Group , 2020 .
Volume 25, pages 242-255 : , Journal of Marketing Theory and Practice, vol. 28, no. 3, pages 242-255, Summer 2020. 28 cm..

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I heard it through the grapevine : managing and engaging customers on the web /

By Kemp, Elyria..
Philadelphia ; Taylor & Francis Group , 2020 .
Volume 28, pages 256-271 : , Journal of Marketing Theory and Practice, vol. 28, no. 3, pages 256-271, Summer 2020. 28 cm..

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Confronting the customer-engagement paradox in sales leader succession /

By Lemken, Russell K. .
Philadelphia ; Taylor & Francis Group , 2020 .
Volume 28, pages 286-300 : , Journal of Marketing Theory and Practice, vol. 28, no. 3, pages 286-300, Summer 2020. 28 cm..

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Examining the efficacy of brand social media communication : a consumer perspective /

By Dwivedi, Abhishek..
Philadelphia ; Taylor & Francis Group , 2020 .
Volume 28, pages 373-386 : , Journal of Marketing Theory and Practice, vol. 28, no. 4, pages 372-386, Fall 2020. 28 cm..

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Seeking consumer forgiveness : face management by frontline employees /

By Bath, Jatinderpreet Kaur..
Philadelphia ; Taylor & Francis Group , 2020 .
Volume 28, pages 387-402 : , Journal of Marketing Theory and Practice, vol. 28, no. 4, pages 387-402, Fall 2020. 28 cm..

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Cultural priming conditions and decision-making on food consumption : means-end evidence for everyday consumer goods /

By Choi, Byung-Joon..
Philadelphia ; Taylor & Francis Group , 2020 .
Volume 28, pages 403-417 : , Journal of Marketing Theory and Practice, vol. 28, no. 4, pages 403-417, Fall 2020. 28 cm..

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Surfers' consumer behaviour from a tribal branding perspective /

By Sanz- Marcos, Paloma..
Philadelphia ; Taylor & Francis Group , 2020 .
Volume 28, pages 472-483 : , Journal of Marketing Theory and Practice, vol. 28, no. 4, pages 472-483, Fall 2020. 28 cm..

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Last mile non-delivery : consumer investment in last mile infrastructure /

By Risher, Jeffrey J. .
Philadelphia ; Taylor & Francis Group , 2020 .
Volume 28, pages 484-496 : , Journal of Marketing Theory and Practice, vol. 28, no. 4, pages 484-496, Fall 2020. 28 cm..

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Perceived risk as a moderator in the relationship between perception of celebrity endorsement and buying behavior : evidence from rural consumers of India /

By Parayitam, Satyanarayana..
Philadelphia ; Taylor & Francis Group , 2020 .
Volume 28, pages 521-540 : , Journal of Marketing Theory and Practice, vol. 28, no. 4, pages 521-540, Fall 2020. 28 cm..

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Consumers' self-contradictory behaviors for post-purchase product configurations /

By Ozcan,Timucin..
USA ; Taylor & Francis Group, 2019 .
volume 27, pages 19-37, , Journal of Marketing Theory and Practices, vol.27, no. 1, pages 1-18, Winter 2019.

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Money talks, but will consumers listen? referral reward programs and the likelihood of recommendation acceptance /

By Sciandra, Michael R..
USA ; Taylor & Francis Group, 2019 .
volume 27, pages 67-82, , Journal of Marketing Theory and Practices, vol. 27, no. 1, pages 67-82, Winter 2019.

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What drives m-shoppers to continue using mobile devices to buy? /

By Rodríguez-Torrico, Paula..
USA ; Taylor & Francis Group, 2019 .
volume 27, pages 83-102, , Journal of Marketing Theory and Practices, vol. 27, no. 1, pages 83-102, Winter 2019.

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The impact of celebrity endorsement on consumer purchased intention : an emerging market perspective /

By Osei-Frimpong, Kofi..
USA ; Taylor & Francis Group, 2019 .
volume 27, pages 103-121, , Journal of Marketing Theory and Practices, vol. 27, no. 1, pages 103-122, Winter 2019.

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Is it expensive? the dual effect of construal level on price judgements /

By Saint Clair, Julian K. .
USA ; Taylor & Francis Group, 2019 .
volume 27, pages 298-311, , Journal of Marketing Theory and Practice, vol. 27, no. 3, pages 298-311, Summer 2019.

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The impact of electronic word-of-mouth on customer satisfaction /

By Kuo, Hsiao-Ching..
USA ; Taylor & Francis Group, 2019 .
volume 27, pages 331-348, , Journal of Marketing Theory and Practice, vol. 27, no. 3, pages 331-347, Summer 2019.

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Collaborative consumption usage in the US and India : an exploratory study /

By Albinsson, Pia A..
USA ; Taylor & Francis Group, 2019 .
volume 27, pages 390-412, , Journal of Marketing Theory and Practice, vol. 27, no. 4, pages 390-412, Fall 2019.

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A shared understanding : redefining "sharing" from a consumer perspective /

By Reich, Brandon J..
USA ; Taylor & Francis Group, 2019 .
volume 27, pages 430-444, , Journal of Marketing Theory and Practice, vol. 27, no. 4, pages 430-444, Fall 2019.

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Contrived surplus and negative externalities in the sharing economy /

By Griffiths, Merlyn A..
USA ; Taylor & Francis Group, 2019 .
volume 27, pages 445-463, , Journal of Marketing Theory and Practice, vol. 27, no. 4, pages 445-463, Fall 2019.

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Green attributes of restaurants : do consumers, owners, and managers think alike? /

By Kwok, Linchi. .
Amsterdam ; Elsevier, 2019 .
Volume 66, pages 28-32, , International Journal of Hospitality Management, v. 81, pages 28-32, August 2019.

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Understanding social media : the effect of belief type and product on consumers' social media use /

By Micu, Camelia C..
USA ; Taylor & Francis Group, 2019 .
volume 27, pages 55-66, , Journal of Marketing Theory and Practices, vol. 27, no. 1, pages 55-66, Winter 2019.

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Shopper deal seeking across channels : an updated view /

By Gillison, Stephanie T..
USA ; Taylor & Francis Group, 2019 .
volume 27, pages 123-139, , Journal of Marketing Theory and Practices, vol.27, no. 2, pages 123-139, Spring 2019.

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