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	1.	Principles of marketing/ Pedrito Real Pereda, Purisima Pedrialva Pereda and Vicente M. Castillo. by Pereda, Pedrito Real Castillo, Vicente M Material type: Text; Format: print ; Literary form: Not fiction Publication details: Manila: Mindshapes Co., Inc., 2014 Availability: Items available for loan: UM Digos College - LIC (1)Call number: DFil 658.8 P99 2014. Place hold Add to cart (remove)
	2.	It's in the air : aroma marketing and affective response in the hotel world / Basak Denizci Guillet, Metin Kozak, and Deniz Kucukusta. by Guillet, Basak Denizci [author.] Guillet, Basak Denizci [author.] Kozak, Metin [author.] Kucukusta, Deniz [author.] Material type: Text; Format: print ; Literary form: Not fiction Publication details: United Kingdom ; Taylor & Francis Group , January-March 2019 Availability: Items available for reference: UM Digos College - LIC: Not for loan (1)Call number: DPer 647.94068 In821 January-December 2019 v. 20 n. 1-4.. Add to cart (remove)
	3.	Forging a stronger academic-practitioner partnership—the case of net promoter score (NPS) / Neil Thomas Bendle, Charan K. Bagga, and Alina Nastosoiu. by Bendle, Neil Thomas [author.] Bendle, Neil Thomas [author.] Bagga, Charan K [author.] Nastosoiu, Alina [author.] Material type: Text; Format: print ; Literary form: Not fiction Publication details: USA ; Taylor & Francis Group, Spring 2019 Availability: Items available for reference: UM Digos College - LIC: Not for loan (1)Call number: DPer 658.8 J826 Winter-Fall 2019 v. 27 n. 1-4. Add to cart (remove)
	4.	Ambidexterity as key factor in banks' performance : a marketing approach / Diego Monferrer Tirado, Miguel Ángel Moliner Tena, and Marta Estrada Guillén. by Tirado, Diego Monferrer [author.] Tirado, Diego Monferrer [author.] Tena, Miguel Ángel Moliner [author.] Guillén, Marta Estrada [author.] Material type: Text; Format: print ; Literary form: Not fiction Publication details: USA ; Taylor & Francis Group, Spring 2019 Availability: Items available for reference: UM Digos College - LIC: Not for loan (1)Call number: DPer 658.8 J826 Winter-Fall 2019 v. 27 n. 1-4. Add to cart (remove)
	5.	Trustworthy blue or untrustworthy red : the influence of colors on trust / Lixun Su, Annie Peng Cui, and Michael F. Walsh. by Su, Lixun [author.] Su, Lixun [author.] Cui, Annie Peng [author.] Walsh, Michael F [author.] Material type: Text; Format: print ; Literary form: Not fiction Publication details: USA ; Taylor & Francis Group, Summer 2019 Availability: Items available for reference: UM Digos College - LIC: Not for loan (1)Call number: DPer 658.8 J826 Winter-Fall 2019 v. 27 n. 1-4. Add to cart (remove)