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Services marketing: integrated customer focus accross the firm/ Valarie A. Zeithaml, Mary Jo Bitner and Dwayne D. Gremler. by
Edition: Fifth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston: McGraw-Hill, c2009
Availability: Items available for loan: UM Digos College - LIC (1)Call number: DC 338.4 Z3 2009.

2.
Customer delight : a review and agenda for research / Donald C.Barnes and Alexandra Krallman. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: USA ; Taylor & Francis Group, Spring 2019
Availability: Items available for reference: UM Digos College - LIC: Not for loan (1)Call number: DPer 658.8 J826 Winter-Fall 2019 v. 27 n. 1-4.

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