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601.
Confronting the customer-engagement paradox in sales leader succession / Russell K. Lemken and William J. Rowe. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Philadelphia ; Taylor & Francis Group , Summer 2020
Availability: Items available for reference: UM Digos College - LIC: Not for loan (1)Call number: DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4.

602.
Collective empowerment in online communities : conceptualization, scale refinement, and validation / Long Thang Van Nguyen, Jodie Conduit, Vinh Nhat Lu, and Sally Rao Hill. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Philadelphia ; Taylor & Francis Group , Summer 2020
Availability: Items available for reference: UM Digos College - LIC: Not for loan (1)Call number: DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4.

603.
Another look at frontline employee productivity propensity : a job demands - resources approach / Eric G. Harris. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Philadelphia ; Taylor & Francis Group , Summer 2020
Availability: Items available for reference: UM Digos College - LIC: Not for loan (1)Call number: DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4.

604.
Fear of missing out' : antecedents and influence on purchase likelihood / Megan C. Good and Michael R. Hyman. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Philadelphia ; Taylor & Francis Group , Summer 2020
Availability: Items available for reference: UM Digos College - LIC: Not for loan (1)Call number: DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4.

605.
Dynamic marketing productivity and firm intangible value : insights from airlines industry / Mahabubur Rahman. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Philadelphia ; Taylor & Francis Group , Summer 2020
Availability: Items available for reference: UM Digos College - LIC: Not for loan (1)Call number: DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4.

606.
Construal level effects in sponsorship-linked marketing : informativeness and timing of announcements / Joe Cobbs, Tobias Schaefers, and Mark D. Groza. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Philadelphia ; Taylor & Francis Group , Fall 2020
Availability: Items available for reference: UM Digos College - LIC: Not for loan (1)Call number: DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4.

607.
Examining the efficacy of brand social media communication : a consumer perspective / Abhishek Dwivedi and Robert E. McDonald. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Philadelphia ; Taylor & Francis Group , Fall 2020
Availability: Items available for reference: UM Digos College - LIC: Not for loan (1)Call number: DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4.

608.
Seeking consumer forgiveness : face management by frontline employees / Jatinderpreet Kaur Bath and Anupam Bawa. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Philadelphia ; Taylor & Francis Group , Fall 2020
Availability: Items available for reference: UM Digos College - LIC: Not for loan (1)Call number: DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4.

609.
Cultural priming conditions and decision-making on food consumption : means-end evidence for everyday consumer goods / Byung-Joon Choi. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Philadelphia ; Taylor & Francis Group , Fall 2020
Availability: Items available for reference: UM Digos College - LIC: Not for loan (1)Call number: DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4.

610.
An examination of pro-stakeholder unethical behavior in the sales ethics subculture / Adam C. Merkle, Joe F. Hair, Jr. , O. C. Ferrell, Linda K. Ferrell, and Bob G. Wood. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Philadelphia ; Taylor & Francis Group , Fall 2020
Availability: Items available for reference: UM Digos College - LIC: Not for loan (1)Call number: DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4.

611.
Does buyer-seller personality match enhance impulse buying? A green marketing context / Xuhui Wang, Muhammad Zubair Tauni, Qilin Zhang, AyazAli, and Fayaz Ali. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Philadelphia ; Taylor & Francis Group , Fall 2020
Availability: Items available for reference: UM Digos College - LIC: Not for loan (1)Call number: DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4.

612.
An empirical model of salesperson competence, buyer-seller trust and collaboration : the moderating role of technological turbulence and product complexity / Mahesh Srinivasan, Prashant Srivastava, and Karthik N. S. Iyer. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Philadelphia ; Taylor & Francis Group , Fall 2020
Availability: Items available for reference: UM Digos College - LIC: Not for loan (1)Call number: DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4.

613.
The effect of imagery and product involvement in copy testing scores of animatics and finished ads : a schemata approach / Fernando R. Jiménez, Bashar S. Gammoh, and Rand Wergin. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Philadelphia ; Taylor & Francis Group , Fall 2020
Availability: Items available for reference: UM Digos College - LIC: Not for loan (1)Call number: DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4.

614.
Surfers' consumer behaviour from a tribal branding perspective / Paloma Sanz-Marcos. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Philadelphia ; Taylor & Francis Group , Fall 2020
Availability: Items available for reference: UM Digos College - LIC: Not for loan (1)Call number: DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4.

615.
Last mile non-delivery : consumer investment in last mile infrastructure / Jeffrey J. Risher, Dana E. Harrison, and Stephen A. LeMay. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Philadelphia ; Taylor & Francis Group , Fall 2020
Availability: Items available for reference: UM Digos College - LIC: Not for loan (1)Call number: DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4.

616.
A trust-based peer-to-peer digital brand equity (P2P-DBE) model / Okai Ozbal, Teoman Duman, and Omer Topaloglu. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Philadelphia ; Taylor & Francis Group , Fall 2020
Availability: Items available for reference: UM Digos College - LIC: Not for loan (1)Call number: DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4.

617.
Perceived risk as a moderator in the relationship between perception of celebrity endorsement and buying behavior : evidence from rural consumers of India / Satyanarayana Parayitam, Lavanyalatha Kakumani, and Naresh Babu Muddangala. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Philadelphia ; Taylor & Francis Group , Fall 2020
Availability: Items available for reference: UM Digos College - LIC: Not for loan (1)Call number: DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4.

618.
Prosumers who home brew : a study of motivations and outcomes / Marco Wolf, Wendy Ritz, and Shaun McQuitty. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Philadelphia ; Taylor & Francis Group , Fall 2020
Availability: Items available for reference: UM Digos College - LIC: Not for loan (1)Call number: DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4.

619.
Journal of Marketing Theory and Practice /
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Philadelphia, Taylor & Francis Group, Winter - Fall 2020
Availability: Items available for reference: UM Digos College - LIC: Not for loan (1).

620.
The commonness fallacy : commonly chosen options have less choice appeal than people think / Emily S. Reit and Clayton R. Critcher. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Washington ; American Psychological Association , January 2020
Availability: Items available for reference: UM Digos College - LIC: Not for loan (1)Call number: Dper 155.205 J826 January-March 2020 v. 118 n. 1-3.

Pages