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1.
Construal level effects in sponsorship-linked marketing : informativeness and timing of announcements / Joe Cobbs, Tobias Schaefers, and Mark D. Groza. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Philadelphia ; Taylor & Francis Group , Fall 2020
Availability: Items available for reference: UM Digos College - LIC: Not for loan (1)Call number: DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4.

2.
Examining the efficacy of brand social media communication : a consumer perspective / Abhishek Dwivedi and Robert E. McDonald. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Philadelphia ; Taylor & Francis Group , Fall 2020
Availability: Items available for reference: UM Digos College - LIC: Not for loan (1)Call number: DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4.

3.
Seeking consumer forgiveness : face management by frontline employees / Jatinderpreet Kaur Bath and Anupam Bawa. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Philadelphia ; Taylor & Francis Group , Fall 2020
Availability: Items available for reference: UM Digos College - LIC: Not for loan (1)Call number: DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4.

4.
Cultural priming conditions and decision-making on food consumption : means-end evidence for everyday consumer goods / Byung-Joon Choi. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Philadelphia ; Taylor & Francis Group , Fall 2020
Availability: Items available for reference: UM Digos College - LIC: Not for loan (1)Call number: DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4.

5.
An examination of pro-stakeholder unethical behavior in the sales ethics subculture / Adam C. Merkle, Joe F. Hair, Jr. , O. C. Ferrell, Linda K. Ferrell, and Bob G. Wood. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Philadelphia ; Taylor & Francis Group , Fall 2020
Availability: Items available for reference: UM Digos College - LIC: Not for loan (1)Call number: DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4.

6.
Does buyer-seller personality match enhance impulse buying? A green marketing context / Xuhui Wang, Muhammad Zubair Tauni, Qilin Zhang, AyazAli, and Fayaz Ali. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Philadelphia ; Taylor & Francis Group , Fall 2020
Availability: Items available for reference: UM Digos College - LIC: Not for loan (1)Call number: DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4.

7.
An empirical model of salesperson competence, buyer-seller trust and collaboration : the moderating role of technological turbulence and product complexity / Mahesh Srinivasan, Prashant Srivastava, and Karthik N. S. Iyer. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Philadelphia ; Taylor & Francis Group , Fall 2020
Availability: Items available for reference: UM Digos College - LIC: Not for loan (1)Call number: DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4.

8.
The effect of imagery and product involvement in copy testing scores of animatics and finished ads : a schemata approach / Fernando R. Jiménez, Bashar S. Gammoh, and Rand Wergin. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Philadelphia ; Taylor & Francis Group , Fall 2020
Availability: Items available for reference: UM Digos College - LIC: Not for loan (1)Call number: DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4.

9.
Surfers' consumer behaviour from a tribal branding perspective / Paloma Sanz-Marcos. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Philadelphia ; Taylor & Francis Group , Fall 2020
Availability: Items available for reference: UM Digos College - LIC: Not for loan (1)Call number: DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4.

10.
Last mile non-delivery : consumer investment in last mile infrastructure / Jeffrey J. Risher, Dana E. Harrison, and Stephen A. LeMay. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Philadelphia ; Taylor & Francis Group , Fall 2020
Availability: Items available for reference: UM Digos College - LIC: Not for loan (1)Call number: DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4.

11.
A trust-based peer-to-peer digital brand equity (P2P-DBE) model / Okai Ozbal, Teoman Duman, and Omer Topaloglu. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Philadelphia ; Taylor & Francis Group , Fall 2020
Availability: Items available for reference: UM Digos College - LIC: Not for loan (1)Call number: DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4.

12.
Perceived risk as a moderator in the relationship between perception of celebrity endorsement and buying behavior : evidence from rural consumers of India / Satyanarayana Parayitam, Lavanyalatha Kakumani, and Naresh Babu Muddangala. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Philadelphia ; Taylor & Francis Group , Fall 2020
Availability: Items available for reference: UM Digos College - LIC: Not for loan (1)Call number: DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4.

13.
Prosumers who home brew : a study of motivations and outcomes / Marco Wolf, Wendy Ritz, and Shaun McQuitty. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Philadelphia ; Taylor & Francis Group , Fall 2020
Availability: Items available for reference: UM Digos College - LIC: Not for loan (1)Call number: DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4.

14.
Journal of Marketing Theory and Practice /
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Philadelphia, Taylor & Francis Group, Winter - Fall 2020
Availability: Items available for reference: UM Digos College - LIC: Not for loan (1).

15.
Progressive prosecution in a pandemic / Chad Flanders and Stephen Galoob. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Evanston ; Northwestern University Press , Fall 2020
Availability: Items available for reference: UM Digos College - LIC: Not for loan (1)Call number: DPer 364.05 J826 Summer-Fall 2020 v. 110 n. 3-4.

16.
Expanding the reach of progressive prosecution / Jeffrey Bellin. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Evanston ; Northwestern University Press , Fall 2020
Availability: Items available for reference: UM Digos College - LIC: Not for loan (1)Call number: DPer 364.05 J826 Summer-Fall 2020 v. 110 n. 3-4.

17.
When prosecutors politick : progressive law enforcers then and now / Bruce A. Green and Rebecca Roiphe. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Evanston ; Northwestern University Press , Fall 2020
Availability: Items available for reference: UM Digos College - LIC: Not for loan (1)Call number: DPer 364.05 J826 Summer-Fall 2020 v. 110 n. 3-4.

18.
Race, reform, & progressive prosecution / Daniel Fryer. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Evanston ; Northwestern University Press , Fall 2020
Availability: Items available for reference: UM Digos College - LIC: Not for loan (1)Call number: DPer 364.05 J826 Summer-Fall 2020 v. 110 n. 3-4.

19.
Rural spaces, communities of color, and the progressive prosecutor / Maybell Romero. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Evanston ; Northwestern University Press , Fall 2020
Availability: Items available for reference: UM Digos College - LIC: Not for loan (1)Call number: DPer 364.05 J826 Summer-Fall 2020 v. 110 n. 3-4.

20.
Prosecutors and their state and local polities / Ronald F. Wright. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Evanston ; Northwestern University Press , Fall 2020
Availability: Items available for reference: UM Digos College - LIC: Not for loan (1)Call number: DPer 364.05 J826 Summer-Fall 2020 v. 110 n. 3-4.

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