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	1.	How smart are we as consumers/ Pedro R. Bartolay, Jr. by Bartolay, Jr. Pedro R Material type: Text; Format: print ; Literary form: Not fiction Publication details: Philippines: In the Grade School, Inc., ©2012 Availability: Items available for reference: UM Digos College - LIC: Not for loan (1)Call number: DPer 370.105 M72 Jan-Dec 2012 v. 60-61. Add to cart (remove)
	2.	Impact of opportunity and ability to translate environmental attitude into ecologically conscious consumer behavior / Ummul Wara Adrita and Md Fazla Mohiuddin. by Adrita, Ummul Wara [author.] Adrita, Ummul Wara [author.] Mohiuddin, Md Fazla [author.] Material type: Text; Format: print ; Literary form: Not fiction Publication details: Philadelphia ; Taylor & Francis Group , Spring 2020 Availability: Items available for reference: UM Digos College - LIC: Not for loan (1)Call number: DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4. Add to cart (remove)
	3.	Brands we love to hate : differences in perceived versus observed driver behaviors / John Story. by Story, John [author.] Story, John [author.] Material type: Text; Format: print ; Literary form: Not fiction Publication details: Philadelphia ; Taylor & Francis Group , Summer 2020 Availability: Items available for reference: UM Digos College - LIC: Not for loan (1)Call number: DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4. Add to cart (remove)
	4.	I heard it through the grapevine : managing and engaging customers on the web / Elyria Kemp, McDowell Porter III, Nicole R. Fuller, and Kyeong Sam Min. by Kemp, Elyria [author.] Kemp, Elyria [author.] Porter, McDowell III [author.] Fuller, Nicole R [author.] Min, Kyeong Sam [author.] Material type: Text; Format: print ; Literary form: Not fiction Publication details: Philadelphia ; Taylor & Francis Group , Summer 2020 Availability: Items available for reference: UM Digos College - LIC: Not for loan (1)Call number: DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4. Add to cart (remove)
	5.	Confronting the customer-engagement paradox in sales leader succession / Russell K. Lemken and William J. Rowe. by Lemken, Russell K [author.] Lemken, Russell K [author.] Rowe, William J [author.] Material type: Text; Format: print ; Literary form: Not fiction Publication details: Philadelphia ; Taylor & Francis Group , Summer 2020 Availability: Items available for reference: UM Digos College - LIC: Not for loan (1)Call number: DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4. Add to cart (remove)
	6.	Examining the efficacy of brand social media communication : a consumer perspective / Abhishek Dwivedi and Robert E. McDonald. by Dwivedi, Abhishek [author.] Dwivedi, Abhishek [author.] McDonald, Robert E [author.] Material type: Text; Format: print ; Literary form: Not fiction Publication details: Philadelphia ; Taylor & Francis Group , Fall 2020 Availability: Items available for reference: UM Digos College - LIC: Not for loan (1)Call number: DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4. Add to cart (remove)
	7.	Seeking consumer forgiveness : face management by frontline employees / Jatinderpreet Kaur Bath and Anupam Bawa. by Bath, Jatinderpreet Kaur [author.] Bath, Jatinderpreet Kaur [author.] Bawa, Anupam [author.] Material type: Text; Format: print ; Literary form: Not fiction Publication details: Philadelphia ; Taylor & Francis Group , Fall 2020 Availability: Items available for reference: UM Digos College - LIC: Not for loan (1)Call number: DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4. Add to cart (remove)
	8.	Cultural priming conditions and decision-making on food consumption : means-end evidence for everyday consumer goods / Byung-Joon Choi. by Choi, Byung-Joon [author.] Choi, Byung-Joon [author.] Material type: Text; Format: print ; Literary form: Not fiction Publication details: Philadelphia ; Taylor & Francis Group , Fall 2020 Availability: Items available for reference: UM Digos College - LIC: Not for loan (1)Call number: DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4. Add to cart (remove)
	9.	Surfers' consumer behaviour from a tribal branding perspective / Paloma Sanz-Marcos. by Sanz- Marcos, Paloma [author.] Sanz- Marcos, Paloma [author.] Material type: Text; Format: print ; Literary form: Not fiction Publication details: Philadelphia ; Taylor & Francis Group , Fall 2020 Availability: Items available for reference: UM Digos College - LIC: Not for loan (1)Call number: DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4. Add to cart (remove)
	10.	Last mile non-delivery : consumer investment in last mile infrastructure / Jeffrey J. Risher, Dana E. Harrison, and Stephen A. LeMay. by Risher, Jeffrey J [author.] Risher, Jeffrey J [author.] Harrison, Dana E [author.] LeMay, Stephen A [author.] Material type: Text; Format: print ; Literary form: Not fiction Publication details: Philadelphia ; Taylor & Francis Group , Fall 2020 Availability: Items available for reference: UM Digos College - LIC: Not for loan (1)Call number: DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4. Add to cart (remove)
	11.	Perceived risk as a moderator in the relationship between perception of celebrity endorsement and buying behavior : evidence from rural consumers of India / Satyanarayana Parayitam, Lavanyalatha Kakumani, and Naresh Babu Muddangala. by Parayitam, Satyanarayana [author.] Parayitam, Satyanarayana [author.] Kakumani, Lavanyalatha [author.] Muddangala, Naresh Babu [author.] Material type: Text; Format: print ; Literary form: Not fiction Publication details: Philadelphia ; Taylor & Francis Group , Fall 2020 Availability: Items available for reference: UM Digos College - LIC: Not for loan (1)Call number: DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4. Add to cart (remove)
	12.	Consumers' self-contradictory behaviors for post-purchase product configurations / Timucin Ozcan, Michael Hair, and Rajesh Bagchi. by Ozcan,Timucin [author.] Ozcan,Timucin [author.] Hair, Michael [author.] Bagchi, Rajesh [author.] Material type: Text; Format: print ; Literary form: Not fiction Publication details: USA ; Taylor & Francis Group, Winter 2019 Availability: Items available for reference: UM Digos College - LIC: Not for loan (1)Call number: DPer 658.8 J826 Winter-Fall 2019 v. 27 n. 1-4. Add to cart (remove)
	13.	Money talks, but will consumers listen? referral reward programs and the likelihood of recommendation acceptance / Michael R. Sciandra. by Sciandra, Michael R [author.] Sciandra, Michael R [author.] Material type: Text; Format: print ; Literary form: Not fiction Publication details: USA ; Taylor & Francis Group, Winter 2019 Availability: Items available for reference: UM Digos College - LIC: Not for loan (1)Call number: DPer 658.8 J826 Winter-Fall 2019 v. 27 n. 1-4. Add to cart (remove)
	14.	What drives m-shoppers to continue using mobile devices to buy? / Paula Rodríguez-Torrico, Sonia San-Martín, and Rebeca San José-Cabezudo. by Rodríguez-Torrico, Paula [author.] Rodriguez-Torrico, Paula [author.] San-Martín, Sonia [author.] San José-Cabezudo, Rebeca [author.] Material type: Text; Format: print ; Literary form: Not fiction Publication details: USA ; Taylor & Francis Group, Winter 2019 Availability: Items available for reference: UM Digos College - LIC: Not for loan (1)Call number: DPer 658.8 J826 Winter-Fall 2019 v. 27 n. 1-4. Add to cart (remove)
	15.	The impact of celebrity endorsement on consumer purchased intention : an emerging market perspective / Kofi Osei-Frimpong, Georgina Donkor, and Nana Owusu-Frimpong. by Osei-Frimpong, Kofi Osei-Frimpong, Kofi [author.] Donkor, Georgina [author.] Owusu-Frimpong, Nana [author.] Material type: Text; Format: print ; Literary form: Not fiction Publication details: USA ; Taylor & Francis Group, Winter 2019 Availability: Items available for reference: UM Digos College - LIC: Not for loan (1)Call number: DPer 658.8 J826 Winter-Fall 2019 v. 27 n. 1-4. Add to cart (remove)
	16.	Is it expensive? the dual effect of construal level on price judgements / Julian K. Saint Clair, Michael L. Hamilton, Omar P. Woodham, Aidin T. Namin, and Delancy H.S. Bennett. by Saint Clair, Julian K [author.] Saint Clair, Julian K [author.] Hamilton, Michael L [author.] Woodham, Omar P [author.] Namin, Aidin T [author.] Bennett, Delancy H.S [author.] Material type: Text; Format: print ; Literary form: Not fiction Publication details: USA ; Taylor & Francis Group, Summer 2019 Availability: Items available for reference: UM Digos College - LIC: Not for loan (1)Call number: DPer 658.8 J826 Winter-Fall 2019 v. 27 n. 1-4. Add to cart (remove)
	17.	The impact of electronic word-of-mouth on customer satisfaction / Hsiao-Ching Kuo and Chinintorn Nakhata. by Kuo, Hsiao-Ching [author.] Kuo, Hsiao-Ching [author.] Nakhata, Chinintorn [author.] Material type: Text; Format: print ; Literary form: Not fiction Publication details: USA ; Taylor & Francis Group, Summer 2019 Availability: Items available for reference: UM Digos College - LIC: Not for loan (1)Call number: DPer 658.8 J826 Winter-Fall 2019 v. 27 n. 1-4. Add to cart (remove)
	18.	Collaborative consumption usage in the US and India : an exploratory study / Pia A. Albinsson, B. Yasanthi Perera, Lubna Nafees, and Bidisha Burman. by Albinsson, Pia A [author.] Albinsson, Pia A [author.] Perera, B. Yasanthi [author.] Nafees, Lubna [author.] Burman, Bidisha [author.] Material type: Text; Format: print ; Literary form: Not fiction Publication details: USA ; Taylor & Francis Group, Fall 2019 Availability: Items available for reference: UM Digos College - LIC: Not for loan (1)Call number: DPer 658.8 J826 Winter-Fall 2019 v. 27 n. 1-4. Add to cart (remove)
	19.	A shared understanding : redefining "sharing" from a consumer perspective / Brandon J. Reich, and Hong Yuan. by Reich, Brandon J [author.] Reich, Brandon J [author.] Yuan, Hong [author.] Material type: Text; Format: print ; Literary form: Not fiction Publication details: USA ; Taylor & Francis Group, Fall 2019 Availability: Items available for reference: UM Digos College - LIC: Not for loan (1)Call number: DPer 658.8 J826 Winter-Fall 2019 v. 27 n. 1-4. Add to cart (remove)
	20.	Contrived surplus and negative externalities in the sharing economy / Merlyn A. Griffiths, B. Yasanthi Perera, and Pia A. Albinson. by Griffiths, Merlyn A [author.] Griffiths, Merlyn A [author.] Perera, B. Yasanthi [author.] Albinson, Pia A [author.] Material type: Text; Format: print ; Literary form: Not fiction Publication details: USA ; Taylor & Francis Group, Fall 2019 Availability: Items available for reference: UM Digos College - LIC: Not for loan (1)Call number: DPer 658.8 J826 Winter-Fall 2019 v. 27 n. 1-4. Add to cart (remove)

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