TY - BOOK AU - Salise, Elloiza Grace D. AU - Salise, Elloiza Grace D. AU - Legaspi, Rey Mark A. AU - Elarcosa, Aldo I. TI - Brand preference and customer retention on buying smartphone of the residents in the barangay san miguel U1 - UT 0904 2018 PY - 2018/// CY - Digos City PB - UMDC KW - Business Administration KW - marketing Management KW - Undegraduate theses ER -