TY - BOOK AU - Andal, John Alden AU - Andal, John Alden. AU - Aclon, Airespear E. AU - Labajo, Marice G. TI - Brand equity and brand loyalty of UM students in buying cosmetic brand U1 - UT 0906 2018 PY - 2018/// CY - Digos City PB - UMDC KW - Business Administration KW - Marketing Management KW - Undergraduate thesis ER -