Andal, John Alden Brand equity and brand loyalty of UM students in buying cosmetic brand/ John Alden Andal, Airespear E. Aclon and Marice G. Labajo. - Digos City: UMDC April 2018. - 68 pages; 29 cm. Subjects--Topical Terms: Business Administration--Undergraduate thesis--Marketing Management Dewey Class. No.: UT 0906 / A54