TY  - BOOK
AU  - Jakacki, Bernard C 
TI  - IMC : : an integrated marketing communications exercise 
SN  - 032401483X
U1  - DK12  659.1 2001
PY  - 2001///
CY  - Cincinnati, Ohio
PB  - South-Western College Pub.
KW  - Advertising
KW  - Communication in marketing
KW  - Problems, exercises, etc
KW  - Tourism
KW  - Marketing
ER  -