Jakacki, Bernard C  <br/><br/>
IMC :   an integrated marketing communications exercise / 
Bernard C Jakacki. 
 - Second Edition 
 - Cincinnati, Ohio :  South-Western College Pub.,  ©2001. 
 - iv, 75 pages :  illustrations ;   28 cm 
<br/><br/><label>ISBN: </label>032401483X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Communication in marketing--Problems, exercises, etc.<br/>Tourism--Marketing
<br/><br/><label>Dewey Class. No.: </label>DK12  659.1  / J257