TY  - BOOK
AU  - Farese, Lois S.
AU  - Kimbrell, Grady, jt.au.
AU  - Wloszyk, Carl A., jt.au.
TI  - Marketing essentials
SN  - 9780078953125
U1  - DK12 658.8 2012
PY  - 2012///
CY  - Bothell, WA : 
PB  - McGraw-Hill Education, 
KW  - Marketing
N1  - Includes index and glossary
ER  -